Dr. JC Arias
A preventive-medicine practice framed around clarity now, longevity later — not a clinic brochure.
Brand identity and web design for Dr. JC Arias, a Costa Rican preventive-medicine doctor working in metabolism, hormones, and longevity from his consulting room in Escazú, San José. A Lovable build with a cinematic, full-bleed video hero and a calm, minimal system frames the practice as a partnership for people in midlife — women through perimenopause and menopause, men facing a drop in energy, strength, or libido: if you do everything right and your body still won't respond, there is a reason, and the two of you find it and set it in order together.
What stands out.
A promise, not a procedure list
The hero — "Claridad hoy, longevidad mañana" over a full-bleed clip — sells an outcome and a relationship, with a plain-spoken subline ("Si hacés todo bien y tu cuerpo no responde, hay una razón") instead of a menu of services.
Five pillars and a two-minute test
The work is organized into five plain-language pillars — sun exposure, sleep, nutrition, movement, and relationships — and a two-minute, ten-question self-check scores you on each, turning curiosity into a first step. WhatsApp is the low-friction way in.
Built with.
Findable by AI.
- A named physician, specialty, and location (Dr. JC Arias, preventive medicine, metabolism and longevity, Costa Rica) give an answer engine a distinct medical entity to recommend.
- A pillars-and-test structure that answers "is this for me?" up front — the kind of clear, self-qualifying content an AI assistant can point a patient to.